Consumer buying trends for Housewares

14 April 2022 By

As the world recovers from covid-19, it is important to understand that new lifestyle habits and consumers’ changing tastes, have greatly impacted the home and housewares industry, leaving no choice for retailers but to keep up.

The global pandemic has changed the landscape of how people work and live, giving rise to some unconventional trends that are now here to stay — and we’re going to tell you all about it so that you can identify and tap into these opportunities.

The following trends focus on the changes in consumers’ lifestyles and tastes and how these changes have impacted their buying decisions with regard to housewares.

TREND #1: INDOOR SOCIALITY

Being compelled to stay indoors during the pandemic created an unchanging movement of home sociality, where people have evolved in their habits, leading them to find comfort, joy, and contentment within their homes as opposed to spending time outdoors like they otherwise would.

So, when it comes to lounging around, entertaining family and friends, spending time with loved ones, or even earning a livelihood — home is their preferred place to be. This has led people to search for housewares and cookware products that favour this lifestyle. So, whether it’s a bottle opener with a built-in coaster, or a tool for clipping pizza boxes together— more and more products are being designed and created that cater to this trend — and as retailers, these are the kind of products you need to have going up on your shelves.

TREND #2: JOMO – JOY OF MISSING OUT

We’ve all heard about the ‘’joy of missing out’’, but did you know that housewares are a big part of it?

People are no longer overwhelmed by the multitude of activities out there in the urban context, nor are they affected by the ‘’fear of missing out’’ – FOMO (opposite of JOMO). Instead, they are perfectly content with staying at home and experimenting with the joys of relaxation and self-care —  prioritizing their well-being.

As a result, people are naturally searching for housewares products to help them enhance the interior of their homes which are quickly turning into a space of utmost importance.

Many brands have already recognized this trend and are designing products to help consumers achieve that homely, yet aesthetically pleasing vibe — dining and cookware products being the main traction. All you’ve got to do is sell them.

TREND #3: ENVIRONMENTAL CONSCIOUSNESS

People are becoming more and more concerned with the sustainability of the products they use in their daily lives. In the housewares industry, this desire to cut down on waste is leading to higher demand for biodegradable plates, cups, and silverware; paper products that can be recycled or composted; reusable water bottles, shopping bags and lunch boxes; as well as other items.

Consumer attitudes may also be shifting towards a broader definition of sustainability that includes an overall reduced consumption of certain materials. For example, while people are still drawn to the timeless beauty of glassware and ceramics, they’re realizing that buying fewer plates will help reduce the overall waste in landfills.

#SustainableHouseware Is Trending

TREND #4: CLEAN AND TIDY

Nowadays, people are spending more time at home — whether by choice or necessity — and are increasingly aware of the effects that a dirty house can have on them and their loved ones. As a result, consumer interest in home organization and cleaning products has risen significantly.

According to The NPD Group, more than three-quarters of Americans report that they have cleaned their homes because of a desire to make them look nicer in the past year — and that’s just in one country — so you can imagine the demand for products that cater to this trend worldwide.

So, is your retail business ready for this new and unchanging era of consumerism? Whether you run a small kitchenware outlet or a larger home supply store, keeping your finger on the pulse of consumer trends and adapting accordingly, can not only propel your business to success but also make your store stand out.

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